Cookie

Cookie Policy

Ultimate Show uses cookies and similar technologies on ultimate.show (the “Website”) to ensure the proper operation of the Website, improve its functionality, understand how visitors use the Website, and, where applicable, support marketing and advertising activities.

This Cookie Policy explains what cookies are, how we use them, what types of cookies may be used on the Website, and how you can manage your cookie preferences.

This Cookie Policy should be read together with our Privacy Policy, which explains in more detail how Ultimate Show collects, uses, stores and protects personal information.

1. What Are Cookies?

Cookies are small text files that may be stored on your computer, smartphone, tablet or other device when you visit a website.

Cookies allow a website to recognise a device, remember certain information about a user's interaction with the Website, maintain functionality and understand how the Website is being used.

We may also use similar technologies, such as pixels, tags, scripts, local storage or other technical mechanisms that perform functions similar to cookies.

2. How We Use Cookies

Ultimate Show may use cookies and similar technologies for the following purposes:

• to ensure that the Website functions correctly;

• to maintain security and prevent misuse;

• to remember certain preferences and settings;

• to understand how visitors navigate and interact with the Website;

• to measure Website performance;

• to identify technical problems and improve Website functionality;

• to analyse traffic and Website usage;

• to support marketing or advertising activities, where applicable and permitted by law;

• to improve our services, content and overall user experience.

Cookies do not normally contain information that directly identifies you by name. However, certain cookie-related information may be considered personal information under applicable data protection laws when it can be linked to an identifiable individual.

3. Types of Cookies We May Use

3.1 Essential Cookies

Essential cookies are necessary for the basic operation, security and functionality of the Website.

They may be used to:

• maintain website functionality;

• remember technical settings;

• maintain security;

• enable forms or other essential features;

• manage sessions and navigation.

These cookies generally cannot be disabled through our Website because doing so may prevent certain functions from operating correctly.

3.2 Preference and Functionality Cookies

These cookies may allow the Website to remember choices or preferences made by visitors.

For example, they may be used to remember:

• language preferences;

• display or interface settings;

• previously selected options;

• other functionality preferences.

These cookies are intended to provide a more convenient and personalised Website experience.

3.3 Analytics Cookies

Analytics cookies may be used to understand how visitors interact with the Website.

They may collect information such as:

• pages visited;

• approximate geographical information;

• browser and device type;

• referral source;

• time spent on pages;

• navigation patterns;

• interactions with Website elements;

• technical information about Website performance.

Analytics information helps us understand Website traffic and improve the structure, content and performance of the Website.

Where required by applicable law, non-essential analytics cookies will only be activated after the appropriate consent has been obtained.

3.4 Marketing and Advertising Cookies

Where implemented, marketing or advertising cookies may be used to:

• measure the effectiveness of advertising campaigns;

• understand interactions with promotional content;

• provide more relevant advertising;

• measure conversions;

• limit repeated advertisements;

• analyse interactions with third-party advertising platforms.

These cookies will only be used where permitted by applicable law and, where required, after obtaining the appropriate consent.

4. Third-Party Cookies

Some cookies may be placed by third-party service providers whose services are integrated into the Website.

These providers may include services used for:

• Website analytics;

• hosting and infrastructure;

• embedded content;

• maps or location services;

• video or media content;

• social media integrations;

• marketing and advertising;

• security and fraud prevention;

• other Website functionality.

Third-party providers may process information in accordance with their own privacy policies and terms.

Ultimate Show does not control the privacy practices of third-party services and recommends reviewing the relevant policies of those providers where appropriate.

5. Cookies and Personal Information

Some cookie information may constitute personal information where it can be associated with an identifiable individual or device.

Where this occurs, the processing of such information is subject to our Privacy Policy and applicable data protection requirements.

For more information about how Ultimate Show processes personal information, please refer to our Privacy Policy.

6. Cookie Consent

Where required by applicable law, Ultimate Show will request your consent before placing or using non-essential cookies on your device.

You may be presented with a cookie banner or preference management tool that allows you to:

• accept applicable cookies;

• reject non-essential cookies;

• select specific categories of cookies;

• change your cookie preferences where the functionality is available.

Essential cookies may continue to operate where they are necessary for the Website to function or maintain security.

7. Managing Cookies Through Your Browser

You can also manage or disable cookies through your browser settings.

Most modern browsers allow you to:

• view stored cookies;

• delete existing cookies;

• block cookies;

• block third-party cookies;

• receive notifications before cookies are stored;

• configure different settings for different websites.

Please note that disabling or deleting certain cookies may affect the availability, functionality or performance of parts of the Website.

8. Cookie Retention

Cookies may remain on your device for different periods depending on their purpose.

Some cookies are session cookies, which are deleted when you close your browser.

Other cookies are persistent cookies, which remain on your device for a defined period or until they are manually deleted.

The retention period may depend on the specific cookie, its purpose and the third-party provider responsible for it.

9. International Data Transfers

Some third-party service providers used by the Website may process or store information outside the United Arab Emirates.

Where cookie-related information is transferred internationally, Ultimate Show takes reasonable steps to ensure that such processing and transfers are carried out in accordance with applicable data protection requirements and that appropriate safeguards are used where required.

10. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes to:

• the Website;

• cookies and similar technologies we use;

• third-party services;

• our business operations;

• applicable legal or regulatory requirements.

The latest version of this Cookie Policy will be published on ultimate.show together with the date of the most recent update.

We recommend reviewing this page periodically for any changes.

11. Contact

If you have any questions regarding this Cookie Policy or the use of cookies on the Website, please contact us at:

Ultimate Show
Dubai, United Arab Emirates
Tel.: +971 55 736 6695
Email: mail@ultimate.show
Website: ultimate.show