Ultimate Show respects your privacy and is committed to protecting the personal information you provide when visiting ultimate.show (the “Website”), contacting us, submitting an enquiry, or requesting our services.

This Privacy Policy explains what information we may collect, how we use it, how it may be shared, and how we protect it.

1. Information We Collect
We may collect information that you voluntarily provide to us, including:

• name and surname;

• company or organisation name;

• email address;

• telephone number;

• event, project, venue or production information;

• information submitted through enquiry, contact or quotation forms;

• correspondence and other information you choose to provide.

We may also automatically collect certain technical information when you use the Website, including:

• IP address;

• browser and device information;

• operating system;

• pages visited;

• date and time of access;

• referral source;

• general Website usage and interaction data.

2. How We Use Your Information
We may use personal information to:

• respond to enquiries and requests;

• prepare quotations, proposals and estimates;

• communicate regarding projects, services or equipment;

• provide and manage our services;

• arrange technical production, equipment rental, equipment sales, AV installation or related services;

• manage client and project communications;

• improve our Website, services and customer experience;

• maintain the security and proper operation of the Website;

• comply with applicable legal, regulatory and contractual requirements;

• protect our legitimate business interests;

• send relevant commercial communications where permitted by applicable law or where consent has been provided.

We do not sell personal information.

3. Legal Basis for Processing
Where required by applicable law, we process personal information on an appropriate legal basis, which may include:

• your consent;

• taking steps at your request before entering into a contract;

• performance of a contract;

• compliance with legal obligations;

• our legitimate business interests, provided those interests do not override your applicable privacy rights.

Where processing is based on consent, you may withdraw that consent at any time, subject to applicable law.

4. Cookies and Analytics
The Website may use cookies and similar technologies to ensure proper functionality, understand Website usage and improve performance.
These technologies may include:

• essential cookies required for Website operation;

• preference or functionality cookies;

• analytics technologies used to understand how visitors interact with the Website;

• marketing or advertising technologies, where implemented and permitted.

Cookies may collect technical information such as device type, browser information, IP address, session information, Website activity and interaction data.
You may control or disable cookies through your browser settings.
Please note that disabling certain cookies may affect the functionality or performance of the Website.
Where required by applicable law, non-essential cookies will be used only after obtaining the appropriate consent.

5. Sharing of Personal Information
We may share personal information with trusted service providers where reasonably necessary to operate our business or Website.
These may include providers of:

• Website hosting and infrastructure;

• analytics services;

• email and communication services;

• cloud storage;

• CRM and business management systems;

• IT and cybersecurity services;

• payment or financial administration services, where applicable;

• professional, technical or operational services required in connection with a project.

Such parties may process information only for the purposes for which it has been provided and subject to applicable contractual and legal requirements.
We may also disclose personal information where required by law, regulation, legal process, court order or a competent governmental authority.
We may also disclose information where reasonably necessary to protect the rights, property, security or legitimate interests of Ultimate Show, our clients or others.

6. International Data Transfers
Some of our technology, infrastructure or service providers may process or store information outside the United Arab Emirates.
Where personal information is transferred internationally, we take reasonable steps to ensure that such transfers are made in accordance with applicable data protection requirements and that appropriate safeguards are used where required.

7. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.
This may include retaining information for the purpose of:

• responding to enquiries;

• managing existing or potential projects;

• maintaining client and business relationships;

• preparing and maintaining quotations, proposals and contracts;

• maintaining accounting and business records;

• fulfilling legal, tax, contractual or regulatory obligations;

• resolving disputes;

• establishing, exercising or defending legal claims;

• protecting legitimate business interests.

Information that is no longer required will be deleted, anonymised or securely retained where continued storage is legally required.

8. Data Security
We take reasonable technical and organisational measures designed to protect personal information against:

• unauthorised access;

• accidental loss;

• misuse;

• alteration;

• unauthorised disclosure;

• destruction.

Access to personal information is limited where reasonably appropriate to persons, contractors or service providers who require access for legitimate business purposes.
However, no electronic transmission, Website, communication network or data storage system can be guaranteed to be completely secure.

9. Your Privacy Rights
Depending on applicable law and the circumstances, you may have the right to:

• request information about how your personal data is processed;

• request access to your personal data;

• request correction of inaccurate or incomplete information;

• request deletion of personal data where legally applicable;

• request restriction of certain processing;

• object to certain processing activities;

• request transfer of your personal data where applicable;

• withdraw previously provided consent;

• raise a concern regarding the processing of your personal information.

Certain rights may be subject to applicable legal exceptions, contractual obligations or data retention requirements.
To exercise any applicable privacy right, please contact us at:
mail@ultimate.show
We may request reasonable information to verify your identity before processing certain privacy-related requests.

10. Marketing Communications
Where permitted by applicable law, we may occasionally contact you regarding services, projects, equipment, offers or other information that may be relevant to your business.
You may opt out of marketing communications at any time by contacting us at:
mail@ultimate.show
Opting out of marketing communications will not prevent us from contacting you regarding active projects, quotations, contracts, payments, service requests or other necessary business communications.

11. Third-Party Websites
The Website may contain links to third-party websites, manufacturers, suppliers, social media platforms, partners or other external services.
Ultimate Show is not responsible for the privacy practices, security, availability or content of third-party websites or services.
We recommend reviewing the privacy policy of any external website or service before providing personal information.

12. Children's Privacy
Our Website and services are intended primarily for businesses, professionals, venues, event organisers, production companies, artists and commercial clients.
We do not intentionally collect personal information from children through the Website.
If we become aware that personal information relating to a child has been collected inappropriately, we will take reasonable steps to delete it where required by applicable law.

13. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to:

• our Website;

• our services;

• our business operations;

• technologies we use;

• applicable legal or regulatory requirements.

The latest version of this Privacy Policy will be published on ultimate.show together with the date of the most recent update.
We recommend reviewing this page periodically for any changes.

14. Contact
If you have any questions regarding this Privacy Policy, the processing of your personal information, or wish to exercise any applicable privacy rights, please contact us at:
Ultimate Show
Dubai, United Arab Emirates
Tel.: +971557366695
Email: mail@ultimate.show
Website: ultimate.show